What is Real Bread?
The Real Bread Campaign defines Real Bread as being made without processing aids or other additives.
Amongst the additives not used in Real Bread making are: baking powder and other chemical leavening; ascorbic acid; xanthan gum; added enzymes or any other so-called 'processing aids' - that exclusion applies to any additives in the flours used.
Real Bread can include any other natural ingredients, from salt and baker's yeast to seeds, nuts, cheese, milk, malt extract, herbs, oils, dried fruits... as long as they themselves contain no artificial additives.
What is Real Sourdough?
Real Sourdough is also made without processing aids or other additives, like Real Bread, but it is also leavened only using a live sourdough culture without the addition of baker's yeast or other leavening agent (such as baking powder, baking soda...)
What is The Real Bread Campaign?
The Real Bread Campaign was co-founded by Andrew Whitley of "Bread Matters", and the charity "Sustain: The alliance for better food and farming".
Sustain is an alliance of organisations and communities working together for a better system of food, farming and fishing, and cultivating the movement for change. They advocate food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, enrich society and culture, and promote equity.
The mission of the Real Bread Campaign is to find and share ways of making bread better for us, our communities and the planet and to work towards a future in which everyone has the chance to eat Real Bread.
What is the Real Bread Loaf Mark?
The Real Bread Loaf Mark is an assurance that Elsing Bakehouse makes loaves that meet the definition of "Real Bread" or "Real Sourdough" as defined by The Real Bread Campaign.
The aim of the Real Bread Loaf Mark is to help bakeries to promote, and customers to find honest, additive-free bread.